Adobe Acrobat: IT Emergency Kit: Key Chain

Call 911 because things here just got interactive and we’re breaking glass. Since we were designing this site for IT people we really had to make it compelling because getting their attention isn’t easy, especially on-line. Getting their attention isn’t easy, especially on-line.  So my partner and I decided that they might like to break stuff and then fix it, instead of the everyday IT problem, which tends to be the exact opposite. This site allows the user to break the glass and then, after signing up, get the IT emergency kit. And that’s exactly what they did-the results were astounding.

Copywriter: Scott Fessler

Developer: Joe Pignati

Art Direction & Design: Seth B DeGarmo