Badger Balm: Fresh Citrus Body Butter: Beat Up
Headline: We don’t rob nature from being natural.
Get to nature without the granola, that’s the idea. My garage had now grown into a full blown agency. I started working with extremely talented people that helped build my ideas into something brilliant. I paid out my talented friends by helping them move, counseling them and becoming their excuse just to get away from whatever it was they wanted to get away from. I actually paid one of them, so it wasn’t exactly all “free”. This piece conveys the idea that you don’t have to steal from nature to be “natural”. And it worked for Badger Balm and for my friends that helped me with this ad.
Illustrations: Chad Cameron
Art Direction & Design: Seth B DeGarmo
