Lego: Imagination at Play: Helicopter

Headline: Imagination at Play.

Here’s another solid piece from my days in ad school. The premise or main idea of this campaign was to advertise Lego to the people that buy Lego-parents. The visual not only conveys that children can learn from Legos but also teach themselves about the things they are curious about. Not to mention that they can be a fantastic distraction on family road trips.

Art Direction & Design: Seth B DeGarmo

ZOOM