Capital One: Card Lab Two: Works One

Our overall concept was simple, paper money is becoming obsolete while plastic money is the new. So with that in mind we had to make credit cards personal, something that  everyone could relate to as they had with cash. With this site we allowed users to personalize the credit card to whatever they fancied. Now when you paid with a credit card, you showed off a bit of yourself. Categories such as pop art, sports or nature allowed the user to create something that was close to them so they could feel better about using a card. It was different than cash, everyone

used cash but with Capital One the credit card became an extension of you.

Creative Director: Tamara Crawford

Associate Creative Director: Nicolas Will

Art Direction & Design: Seth B DeGarmo/Masson Yarnell