Wrangler: Wrangler USA: An American Original

Remember when Wrangler was only for tough customers? Well I think that’s still true but those customers aren’t wranglers anymore. With this site our goal was to maintain the look and feel of Wrangler while appealing to a younger, less rough, audience. The site is designed to give you the feel of the open range while incorporating a more modern design. This was accomplished by using a larger format to make the site feel “big”. It was the first big pitch I worked on. Welcome to the wild, yet hip, west.

Creative Director: Tamara Crawford

Associate Creative Director: Nicolas Will

Art Direction & Design: Seth B DeGarmo/Masson Yarnell